Corporate Identity & Design

 

The key to a successful corporate identity is establishing a brand that is recognisable and reflects the company's core values. The identity must work in a multitude of scenarios and a major consideration today is how the identity would be applied on a digital screen.

 

Corporate brochures are usually an introduction to the business and reflect the company at the highest level. Branding is therefore an essential component of the corporate brochure.

 

Of course there are countless other forms of brochures and reports that need their own identity within their respective organisation.

Direct Mail is an art on its own. the initial goal of asking an individual to open and read a piece of direct mail amongst a sea of other direct mail constantly needs approaching in new and innovative ways. This really applies to advertisng in general.

 

 

Video and animation

 

If a picture tells a thousand words, imagine what a video can do! Whether it's a web based flash movie or broadcast quality 2d and 3d animation videos for MTV there's no doubt that moving imagery captures and holds the attention like no other media.

Through our experience of producing video and animation for major record companies, corporate presentations and training, flash animation for web and countless other applications, we can advise you on how to make the most of the media in question.

 

 

 

 

 

 

Audio

 

Sound is often an overlooked form of media but in reality it's one of the most powerful ways of emphasising or changing the total multimedia experience.

 

Consider a video of the moon landings with the soundtrack from 2001 A Space Oddysey - the total viewing experience takes a dramatic stance which is true to the occasion. However, if you played the same video but with the theme from 'The Archers' or 'The Beverly Hillbillies' the whole occassion would take on a whole new slightly less dramatic feel.

 

 

Web Development

 

Web sites are now a standard requirement for most organisations. How a web site functions is of course particular to the needs of the client.

 

Where once a web site was merely a front window to a company, it can now serve as an online application and many businesses are now realising the potential of dynamic content and content management systems where they can regularly update information themselves.

 

For many a small business web site development uk and overseas has helped their businesses grow substantially.

 

 

Photography

 

Let's face it, the arrival of the digital camera has turned everyone into an aspiring photographer.

 

Yet no matter how advanced a digital camera becomes, it can't tell you how to be creative and get the images you truly require. That can only be achieved by experience gained out in the field... or in the studio, or in the kitchen, or in the streets... or whichever location the photo shoot takes us.

 

Professional photograpy is much more than pointing and clicking. We have to consider fundamentals such as set design, lighting, production, post-production, editing and how to deal with unruly animals and freak weather conditions.

Illustration

 

All the above media incorporates some kind of image creation. Many jobs require various creative processing before we get to page or screen layout.

 

Original illustration whether 3D generated or flat cartoon can be mixed with original photography and digital enhancing.

 

Excellent photography is, of course, an essential fundamental to successful artwork - but whoever said 'The Camera Never Lies' may now be eating his words!

 

 

Graphic Design

 

Graphic design is quite a big concept - every man made thing needs designing before it becomes a reality, and if that thing is visible, then it could be argued to be 'graphically designed'.

 

 

 

But in this context, we refer to the thought process that goes on before a piece of literature or digital presentation is created. The positioning of images, the style of a typeface, the overall colour feel, the way illustrations are applied to a page... these are all considerations that must be made in the process of 'graphic design'.

 

We first started in business as 'graphic designers' and the art of graphic design has remained an important fundamental across all the new media that we have expanded into.

 

Our graphic design journey has taken us through the creation and production of numerous formats such as corporate brochures, product catalogues, magazines, mailshots, flyers, posters, stationery, packaging and much much more!